Life Is A Sum Of All Your Choices - 1142 Words

Albert Camus said Life is a sum of all your choices. Camus exemplifies this statement in his short story, The Guest. In The Guest, Daru , a round character, allows a murderer to make a choice that will impact both their lives. Daru thinks and acts in such a way that seems contradictory to what is required of him. The story begins when a French schoolmaster, Daru, is instructed by Baladucci, a gendarme, to turn in the Arab, a murderer, to prison. Daru refuses, but the responsibility of the Arab is laid upon him. In the end, Daru gives the Arab the choice to choose freedom or imprisonment. Moreover, the Arab chooses imprisonment. In The Guest, Camus uses irony to display the complexity in Daru’s character. The location where Daru lives partially describes his character. Camus describes the area when Baladucci and the Arab journey to the schoolhouse, â€Å"They had not yet tackled the abrupt rise leading to the schoolhouse built on the hillside. They were toiling onward.....on the vast expanse of the high, deserted plateau (Camus 1). Daru knew that this â€Å"region was cruel† but â€Å"everywhere else, he felt exiled† (Camus 2). It is ironic to see that an isolated area is where he felt most comfortable yet he is alone. Steven G. Kellman adds that The only bond that he feels is, ironically, with the vast, forbidding landscape that remains indifferent to the human beings who put in brief appearances( 1). It can be assumed that Daru prefers isolation because ofShow MoreRelatedThe Price Of Two Churro Stands At The Mount1717 Words   |  7 Pagesdesire to change their strategy after considering their opponent’s choice. Instead of games being done in matrices, extensi ve form games are done in the form of decision trees which are rather similar to binary search trees in data structures. So, if we were to recycle the Alice and Bob matrix from earlier, we could format it so that Bob’s churro stand would be the node of the game, and there would be two children that contain two choices: price churros at $4 or price churros at $4.50. Then the childrenRead MoreIts the Little Things that Count677 Words   |  3 Pageshave had all the struggles that weve had. But in all reality, everyone on this planet started out just like you did. And if those simple people could achieve such greatness, why couldnt you? Robert Collier said, â€Å"Success is the sum of small efforts, repeated day in and day out.† I agree with this statement for many reasons and believe that it truly is the small things in your life that make a difference. First of all, when you constantly try to change even the most minuscule details of your everydayRead MoreSociology and Consumer Society1326 Words   |  6 PagesSociety – choices and freedom †¢ Seduced and the Repressed †¢ Consuming uses and behaviour †¢ Baumans theories †¢ Supermarkets – how they seduce us †¢ Why big supermarkets can sell cheap goods and small shops can’t compete †¢ Repressed cant compete †¢ Conclusion –do we have freedom of choice TMA02 Explore the claim that consumer society is characterised by freedom of choice. Introduction. †¢ My essay is going to look at the claim do we have a freedom of choice in ConsumerRead MoreOutline Of A Speech On My Spouse1372 Words   |  6 Pagesnot have to be a long document, but it should look like a will. Look at examples on Google to determine the format to use. WILL OF JODI BROOKE LAWSON I, Jodi Brooke Lawson, a resident of Greenwood, South Carolina, hereby make this Will and revoke all prior Wills and Codicils. 1. PERSONAL INFORMATION: a. I was born on March 23, 1994 in Greenwood, South Carolina at Self Regional HealthCare. b. I am married to Channing Lawson, who I will refer to as my spouse. We were married on October 25, 2013Read MoreSwallow the Air, The Secret Garden and The Seven Stages of Grieving Year 12 Speech1376 Words   |  6 PagesHow do the texts you have studied communicate a sense of identity arising from the choices to belong or not to belong? (In 7:45-8:15 minutes) Introduction: Hey everyone, hope your enjoying your lunch. I’ve never spoken at a literary lunch before but I really did enjoy this book that I’ve read recently so, yeah. The book I’m talking about is â€Å"Swallow The Air.† If you’ve read it then you might know that there’s a small piece of writing at the very beginning that describes the work of a ChineseRead MoreImmanuel Kant And John Stuart Mill948 Words   |  4 PagesWhat would you do if given the opportunity to take one unwilling person’s life to save five other people’s lives? Would you do it? Immanuel Kant and John Stuart Mill would give you strongly contrasting opinions. A person should not kill another to benefit five others. It would be a wrong thing to do, but Mill would disagree. Kant believed that good intentions count and that the morality of an action is determined by the intentions behind it rather than its consequences. Kant says that the consequencesRead MoreShould Free Will Be Free?904 Words   |  4 Pagesquestion of â€Å"Do all humans have free will?†, because there are certain cases on each side where things aren t so black and white. When first thinking about this question, I went back and fo rth on my answer. It was hard to pick a side. In the end though I came up with this idea. All humans are created as free beings, and they have the free will to do as they choose. The things that seem against free will, like genetic determinism, getting sick, and your own mortality are all still your decision, butRead MoreLearning Skills At A School Or Life Skills1609 Words   |  7 PagesThere is always a point in life, when an individual will experience learning. Whether it is academics at a school or life-skills at home, a lesson will be taught. For example, students in a classroom during lecture will grasp the concept of the subject in various forms. It is important to note that each student will gain a different amount of knowledge and their own personal understanding of the topic. There is a reason everyone has a unique way of learning. Similar to how everyone acts differentRead MorePhysician Assisted Suicide Should Be Legalized1181 Words   |  5 PagesPicture this! You’re lying on a hospital bed with sharp, thick needles poking into your skin. Now imagine someone cutting your stomach open, digging in, and scarping your organs. The pain in unbearable, but do you know what’s worse? Knowing that you’ll eventually die, but still enduring the pain because it would be illegal to kill you. A survey taken in the United States has shown that 54% agree to physician assisted suicide or euthanasia. Euthanasia preserves rights of an individual, brings an endRead MoreGlobalization Will Provide a World Free of War Essay1000 Words   |  4 Pages In the history of civilizations the contest for human interaction has been war. Despite how advanced our world is today with global telecommunications, the ability to travel to space, and nano technology, war is still a part of every day life for a large part of the global population, but in this newly connected global marketplace, peace has or will have even more value than war. Globalization is a connected marketplace of economics, education and travel. It is now just as easy to communicate

The Achievements Of Leonardo Da Vinci Essay - 993 Words

I. Introduction A. A famous painter was the first to identify why the sky is blue. He was not only a painter but a talented human being, pursuing various passions. B. Leonardo da Vinci is one of the inspirational, creative minds, who became popular even if he did not finish his work completely. C. Thesis: Leonardo da Vinci was the epitome of a Renaissance man, possessing the skills of a painter, sculptor, architect, inventor, military engineer, scientist, and draftsman. D. I have done extensive research on the achievements Leonardo da Vinci has made throughout his life. I am a fan of his art. E. I will give a preview of my speech. 1. First, I will discuss the important and challenging incidents that happened throughout his lifetime. 2. Second, I will discuss the various accomplishments he had made and the inventions he created by this genius. 3. Finally, I will discuss the different quotes said by him. II. Leonardo da Vinci went through moments of despair and moments of warm welcomings filled with appraisals and joy. A. He was the illegitimate son of a local lawyer and a peasant, born on April 15, 1452. B. His father married a sixteen-year-old girl, who loved Leonardo but died young. C. He was sent to work to Florence to work as an apprentice to Verraccio and became a famous painter. D. Leonardo moved to Milan to work for the city s duke. E. He was accused of sodomy and was publicly humiliated.Show MoreRelatedLeonardo Da Vinci : The Renaissance951 Words   |  4 Pageshumanism was encouraged, there were countless Renaissance men. One astounding and well recognized man was Leonardo da Vinci, he had many aptitudes and talents that portrayed him to be an astonishing artist of the Renaissance time period. Leonardo da Vinci, Influenced many during the Renaissance, due to his great art, anatomy, science literature. As demonstrated by the achievements of Leonardo da Vinci, the Renaissan ce was a time of great change. The Renaissance was a time period in the European historyRead MoreLeonardo Da Vinci was a True Renaissance Man699 Words   |  3 PagesLeonardo Da Vinci was a true Renaissance man. He was an inventor, a scientist, a mathematician and a painter. He had the mind and visions of a thinker centuries ahead of his time. Hundreds of years later, he is still one of the most recognized and iconic people in the world, known for his Paintings like the Mona Lisa and changed the way paintings and art were created. But one success Da Vinci had that is not as well known as his iconic art such as the Last Supper are his inventions. Leonardo DaRead MoreAnalysis Of Vasari s Work, Reflection And European Society903 Words   |  4 PagesSculptors, and Architects). The writing not only recorded each and every radical achievement of artists, it also classified the impact of their journey with chronology from 14th century to 16th century. Meanwhile, portraying the rebirth of human s intellectual endeav or in European society would never had completed without the ingenuity of Leonardo Da Vinci. Inside the book of Vasari, the chapter Life of Leonardo Da Vinci: Painting and Sculptor of Florence is a monocle that gives us a gleam of how theRead More Magnificent Minds Of The Renaissance in Europe Essay856 Words   |  4 Pagesand philosophers expressed their assumptions on the world and universe around them. In addition, many individuals were gifted with artistic dexterity and skill. The amazing achievements of Michelangelo, Raphael, and Leonardo da Vinci are considered significant to the Renaissance period. In this paper, the endeavors and achievements of these three Renaissance men will be examined and expressed. Born in 1475 in Italy, Michelangelo was raised in an era of artistic wonder. Not only an artist, but MichelangeloRead MoreLeonardo Da Vinci, the Epitome of the Italian Renaissance Essay792 Words   |  4 Pagesbest artists in the world and for creating the some of the world’s most treasured art. Leonardo da Vinci, possibly one of the greatest painters in the world, was born in Florence and lived his adulthood in Florence, the essence and heart of the Italian Renaissance. Leonardo da Vinci virtually changed the world and the Italian Renaissance by greatly influencing it with his fresh and unique ideas. Leonardo da Vinci, one of the most famous and acclaimed painters of all times was more than a painter. HeRead MoreLeonardo Da Vinci : The Greatest Thinkers1201 Words   |  5 PagesLeonardo da Vinci is one of the greatest thinkers in all of history. He has many skills and he has mastered everything from art, to science and engineering. He lived during a time filled with other brilliant people. The achievements that he has made in his lifetime were unimaginable and so advanced for his time period, that many of his ideas were not taken seriously until modern times. Leonardo da Vinci was born in April 15, 1452 in the Republic of Florence. He was the illegitimate son of a FlorentineRead MoreLeonardo Da Vinci Is Famous As A Painter, Sculptor And1213 Words   |  5 PagesLeonardo Da Vinci is famous as a painter, sculptor and inventor. In reality he was so much more, with the range of topics in his arsenal of knowledge being anatomy, zoology, botany, geology, optics, aerodynamics and hydrodynamics to name a few. He did play a large role in the development of knowledge about anatomy and the human body. He was one of the greatest anatomists of his time, although unrecognized for it during his lifetime. Anatomical studies were primarily for the purpose of better depictionRead MoreLeonardo Da Vinci1629 Words   |  7 PagesHistory 101 | Leonardo Da Vinci | Renaissance Pioneer | | Luis Quelhas | 11/13/2012 | | Leonardo Da Vinci was born on April 15, 1452. His father was a wealthy notary, named  Piero Fruosino di Antonio da Vinci. His mother Caterina was a sixteen year old peasant girl. Leonardo had no surname when born and took the name Da Vinci meaning from Vinci, the small town in Florence where he was born. Throughout his life Leonardo faced many hardships. From 1457 he lived in the household ofRead MoreLeonardo Da Vinci : A Man Before His Time Essay1515 Words   |  7 PagesLeonardo Da Vinci: A Man Before His Time Leonardo Da Vinci will always be notorious for his remarkable achievements during the Renaissance era. â€Å"He was a scientist before there was science, an inventor whose ideas outstripped the technology of his time, and a famous artist who produced the most valuable and recognized painting in the world.† (Krystek 2005) Even though, there are some people who think Da Vinci was simply an over glorified artist and claim that he was selected amongst a crowd of menRead MoreThe Epic Life of Leonardo Da Vinci682 Words   |  3 PagesThe Epic Life of Leonardo da Vinci Within the midst of one of the greatest cultural revolutions known to humanity, a superior artist was born to Ser Piero da Vinci of Italy whom went by the name of Leonardo da Vinci (Vasari 1). According to Giorgio Vasari, a writer born in 1511, this man was nothing short of a demigod. Though this may be a gross overstatement, it would appear that Leonardo da Vinci (not to be confused with Leonardo DiCaprio) was well respected and highly regarded as a human being

Warm Bodies Chapter 3 Free Essays

The cracked pavement rumbles under our truck’s tyres. It abuses the old Ford’s creaky suspension, making a quiet roar like stifled rage. I look at my dad. We will write a custom essay sample on Warm Bodies Chapter 3 or any similar topic only for you Order Now He looks older than I remember. Weaker. He grips the steering wheel hard. His knuckles are white. ‘Dad?’ I say. ‘What, Perry.’ ‘Where are we going to go?’ ‘Someplace safe.’ I watch him carefully. ‘Are there still safe places?’ He hesitates, too long. ‘Someplace safer.’ Behind us, in the valley where we used to swim and pick strawberries, eat pizza and go to movies, the valley where I was born and grew up and discovered everything that’s now inside me, plumes of smoke rise. The gas station where I bought Coke Slushies is on fire. The windows of my grade school are shattered. The kids in the public swimming pool are not swimming. ‘Dad?’ I say. ‘What.’ ‘Is Mom coming back?’ My dad finally looks at me, but says nothing. ‘As one of them?’ He looks back at the road. ‘No.’ ‘But I thought she would. I thought everyone comes back now.’ ‘Perry,’ my dad says, and the word seems to barely escape his throat. ‘I fixed it. So she won’t.’ The hard lines in his face fascinate and repel me. My voice cracks. ‘Why, Dad?’ ‘Because she’s gone. No one comes back. Not really. Do you understand that?’ The scrub brush and barren hills ahead start to blur in my vision. I try to focus on the windshield itself, the crushed bugs and tiny fractures. Those blur, too. ‘Just remember her,’ my dad says. ‘As much as you can, for as long as you can. That’s how she comes back. We make her live. Not some ridiculous curse.’ I watch his face, trying to read the truth in his squinted eyes. I’ve never heard him talk like this. ‘Bodies are just meat,’ he says. ‘The part of her that matters most . . . we get to keep that.’ ‘Julie.’ ‘What?’ ‘Come here. Look at this.’ The wind makes a ripping sound through the shattered plate glass of the hospital we’re salvaging. Julie steps to the window’s edge with me and looks down. ‘What’s it doing?’ ‘I don’t know.’ On the snow-dusted street below, a single zombie walks in a loose circle. It bumps into a car and stumbles, slowly backs up against a wall, turns, shuffles in another direction. It makes no sound and doesn’t seem to be looking at anything. Julie and I watch it for a few minutes. ‘I don’t like this,’ she says. ‘Yeah.’ ‘It’s . . . sad.’ ‘Yeah.’ ‘What’s wrong with it?’ ‘Don’t know.’ It stops in the middle of the street, swaying slightly. Its face displays absolutely nothing. Just skin stretched over a skull. ‘I wonder how it feels,’ she says. ‘What?’ ‘To be like them.’ I watch the zombie. It starts swaying a little harder, then it collapses. It lies there on its side, staring at the frozen pavement. ‘What’s it . . . ?’ Julie starts, then stops. She looks at me with wide eyes, then back at the crumpled body. ‘Did it just die?’ We wait in silence. The corpse doesn’t move. I feel a wriggling sensation inside me, tiny things creeping down my spine. ‘Let’s go,’ Julie says, and turns away. I follow her back into the building. We can’t think of anything to say all the way home. Stop. Breathe those useless breaths. Drop this piece of life you’re holding to your lips. Where are you? How long have you been here? Stop now. You have to stop. Squeeze shut your stinging eyes, and take another bite. How to cite Warm Bodies Chapter 3, Essay examples

Segmentation and Targeting for the DSO Free Sample For Students

Questions: 1.Wirte a Research Report Profiling Market / Client Characteristics for an Organisation, Involving Segmentation Targeting from a Buyer Behaviour Perspective 2.Identify and Evaluate a Specific B2C Niche Customer Segment for the DSO Marketing Team to Focus on. 3.Identify and Describe a Specific B2B Niche Segment for the DSO Marketing team to Focus on.4.Acknowledge the Importance of Understanding Customer Behaviour to the Positioning Stage of the STP Process. Answers: 1.Segmentation and Targeting The Darwin Symphony Orchestra is a not-for-profit organization and comprises sixty-five musicians as volunteers and a small foundation of professionals, who works and lives within the Darwin community. The DSO had been establishing itself since 1989 and has become one of the most culturally important and diverse musical institution and reaches its audiences in every corner of the territory. It has an adventurous and impressive history in the Central and Western Australia (Hince et al. 2015). The company aims at gaining a larger audience from the international stage performances and concerts. DSO enticed the journalists from all across the corner that include the BBC magazine of music and other lovers of music to gather in worldwide performances. The soloists and the local musicians are the major target of the company to attract the customers. It also has represented a program that is diverse in nature and has incorporated all the tastes and style of the music. It has divided its segments from the indoor performances to the free family entertainment in the outdoor that caters to a large community of members. The orchestra has been hosting many leading musicians from all the genres like jazz to experts of didgeridoo in Australia (Orelus 2016). It has strong traditional behavior of championing the music of Australia and the director and the orchestra has made a continuous and conscious effort to the programs for each concerts or performance. DSO has targeted towards the collaborative efforts with the local and territory based institutions and organizations for offering of the unique or special opportunities for the engagement of the community with the symphony orchestra and comprising of the regular performances with the chorals, students and other music communities (Emmens 2016). It has a target of providing the music education in the schools and it has already been successful in reaching over 2000 schools from the inception in the territories of the country. It also focuses on providing the music to the resource and other challenged musicians and the public to receive free musical programs and perfecting themselves. Segment Evaluation As discussed above, DSO has an outreach towards the international and the territories in the country. There must be an effective evaluation along with an effective assessment of the segments as it is the most crucial and critical part for a company. The sustainability, measurability and ability of serving the other segments need to be considered. The DSOs market comprises of various segments comprising of both the B2B and B2C consumers (Hardy 2012). 2.The B2C segment identifies and includes the following: Live Performances: The customers are the centered and approached people, through the live performances held by the recognized and most appreciated musicians from all over the world. It is integral part for the business, as it reaches both the audiences and raises the income generated through the performances. Over nine million tickets are sold on an annual basis by the Live Performances for the live music and theatre performances resulting to an income of over $1.5 billion. Thus, the audiences prove to be creating an industry of live performances that is larger than the sector of television, video games and movies. The live music also supports employment facilities to around 15000 jobs, hence the attraction of these customers will affect the income of both company and public. Recorded and Digital Music- The modern age is digitalized and hence there is an increased emphasis on the live music and distribution of digital and recorded music. With the decrease in the recorded music sales, the company has adapted a rapid procedure for increasing its emphasis on the live performances and distribution of the digital music. Digital music formed by a conglomerate in the imaginative content sector, lists numerous digital services that caters to every experience in music, movies and television (Ball 2012). Media- The social media is an active scenario in the modern times and the companies are becoming recognized even more, with the advent of various social media procedures like face book, YouTube and other public reachable forms of media. Hence, the company must focus on attracting and appealing the customers for following them live and in both online and offline forms through numerous internet resources mentioned above. The customers i.e. the audiences must be guided through the websites and other pages formed by the company for the easy access to the customers. The page must be easy to apprehend and understood by the customers with various links provided all along the page (Waitt and Gibson 2013). Discounts and offers for promotions- DSO has a huge base of the customers and hence it can work towards attaining a greater amount of revenue through appealing the customers by attractive promotional strategies like discounts and concessions on bulk purchases or any particular criteria to be fulfilled for attractive deals and discounts. Aspiring Musicians: Many followers in schools and other places are not able to acquire the desirable position. Hence, through direct or indirect connections, one can acquire reputation and trust of a majority of public. Contemporary and Classical music are the broad categories of the music in the profession of Australia. They can be included in the schools and other centers for training and knowledge (Connolly 2015). 3.The B2B segment identifies and includes the following: Imaginative Capital Copyright Industries: Music is an integral contributor to the industries with the copyright of Australia. It provides employment to 8%of the labor force, which in turn generates an economic value of over $ 90 billion and increases over $10 billion from the exports. The impact of the digitalization in the modern age on many copyright industries that mostly include the books, music and journalists, has seen unenthusiastic growth in modern years with a seven percent fall from the years 1997 to 2011 in the country Australia. This makes available a commanding motive to construct fresh and effectual allotment methods sustained by firm frameworks of the policies and actions undertaken by the industry (Aquino 2016). Sponsorship: Various sponsors act as the business groups in carrying on the businesses and functions of the company. The sponsors attract the audiences through sponsoring of the brand name and the services offered by the company. The musicians earn a huge amount from the recordings and the sales of the recordings and thus their sponsorship is a great boon. The musicians are turning into partnerships with the sponsors for uplifting them as well as the sponsoring companies as a whole. The musicians huge a lot of income through the recordings and performances created by the sponsors. Even the small musicians get an augmented value with the help of the sponsors. The studies show that the festivals cannot be successful without an effective sponsorship. In South Australia, in the Southwest festival, Lady Gaga and their partners performed with many bands, which according to Lady Gaga was only possible through the sponsors. However, there have been many arguments against the saying that the sponsors are not the only reason but lastly all of them agree to the same. The sponsorships are helpful in bridging the gaps that have become evident from the sales of the CD and other less meaningful services of streaming music like the Radio and Spotify (Thomas and Thomas 2016). Touring: The tourism industry comes under the rescue of the musicians and the band performers of the orchestra to support and elucidate the talent of the company. There are various infrastructures provided by the tourism industries to attract the tourists and the funds attracted are given to the company in a manner contracted with the company. The tourist companies are provided particular license to continue the sponsoring of the brand in various centers located both locally and across the territories (Vahrenkamp and Kotzab 2012). The diversification is taking place with a wider approach to the digitalization and participation of the development and all the above are designed to above the broader audiences and engagement of the communities and sponsors for the generation of the sustainable incomes. B2C target The company must have a focus in extending its services i.e. creation of more bands and performances across the globe. It must diversify the musical industry to all the countries along with its native country. Although, it has been successful in managing the same, it needs to facilitate the diversification of the music. The company must focus on the recording companies and the artist organizers to increase the involvement in the touring, licensing, festivals and merchandising. There must be more events and festivals conducted to display their talents and increase the appreciation received from the audiences. The design of the plan and strategy must be appealing and easy to be apprehended by the customers i.e. both the audiences and musicians wanting to rise up high in the near future. The customers must be motivated and approached for extra funds to get them the best performance access. The Consumer behavior has a deep influence by the cultural factors that include the culture of buyers, subculture, and community class. The company must work towards understanding and approaching the audiences through understanding their culture and mental behavior. The social behavior has also a major influence on their decision-making process and hence they must be talked and discussed with. It should be done for the better implementation of the plans and strategies in the future (Solomon et al. 2012). The company must have a focus on the age and life cycle factors that include the influences caused by them. Music is loved by people of all ages and hence everyone comes under the active audience category. Still, the teenagers have a more attraction towards the music and modernized approach and hence, they must be approached and appealed for the, effectiveness and increment in the revenues and incomes (De Mooij 2013). The company must focus on the perception and sensational approach of the consumers towards the music and other organs introduced by the industry. The live performances create huge sensations and rise in the stimuli, which attract the customers for all the concerts and performances. Therefore, the company must focus on the ways to create the required sensations and lead the audiences towards its concerts and live performances. Learning is a change in the processes of thoughts that is caused by past and prior experience. Consumer learning may be an outcome from effects that marketers give and may be an outcome of the response or stimuli that have no connection with marketing. The advertisements must have a link with such past experiences and the irrelevant things must be removed while considering the strategies to be implemented by the company. There must be an effective relationship between the customers and the company for maintenance of their position and brand name and fame forever (Joy and Li 2012). Therefore, the company must consider the above beliefs and attitudes of the consumer to go through the strategy and implementation with great effortlessness and ease. Furthermore, the company must try to gather the required feedbacks from the audiences and other consumers for further efficiency and effectiveness in the implementation of the strategies (Alvesson 2012). B2B target The Businesses must focus on the business like the sponsorship and other touring and copyright facilities. To understand a buyer needs and understand the habits of the buyers and his main concerns is required to appreciate and be acquainted with the individuality of the buyer. Individuality indicates the internal emotional distinctiveness that reflects the manner in, which a person acts in response to his surroundings. Character shows the choices of an individual for a variety of products and brands. It assists in the marketers in making a decision when and in a manner to uphold the product. Character can be classified based on traits of individual, likes and dislikes (Sarker et al. 2013). Though qualities and traits of the buyers are stationary, it can alter owing to the major proceedings such as demise, beginning or wedding and can modify slowly but surely with time. By linking with the character distinctiveness of a human being, a vendor can expediently put together the advertising strategies. The traits are the features or characteristics of an individual or propensity of an individual in a specific manner. The traits help in defining the behavior and the traits must be known to make the buyers feel understood. The theory has a representation of the multiple personality theories, the assumptions must include the stability in the nature, and limited number is common to most of the buyers and the coinsurers (Finkelstein 2013). The buyers i.e. the sponsors must be convinced to uphold and upgrade the position of the company and its business process. Furthermore, the Self-concept is definite and defined as the way, which considers the preferences, beliefs, attitude and the opinions prearranged in a methodical manner and the way in which one should conduct oneself and react in a variety of roles of existence. Self-concept is a complex subject, as one can know the perceptive behavior of ones traits, psychology, and ability sometimes is a difficult process. The consumers acquire and make use of the products and services and support the retailers whose traits or imagery speak about in several way or additional to their individual self-imaginations (Barrick et al. 2013). Traditionally, individuals are considered to be having a single self-image which they normally exhibit. Such type of consumers is interested in those products and services, which match or satisfy these single selves. However, as the world became more and more complex, it has become more appropriate to think of consumers as having multiple selves. The self-concept in life is not a constant theory and it may alter with the instances that take position during the lifetime. When one faces different state of affairs and new confrontation in life, the insight towards belongings might revolutionize. One behaves accordingly to the things and situations and it is observed that self-concept is an incessant progress where one let go things that does not have a match to their self-concept and grasp on the things that one think are supportive in construction of ones positive awareness (Hsu et al. 2012). 4.Positioning customer behaviour The there positions of the customer behavior or the tools for the alignment of the products with right customers include segmentation, targeting and positioning. The fundamental principle is that each product or service proposes dissimilar value for unlike customers. For instance, if one is at a bank trying to get people to use an account or draw money from the bank, there can be different category of customers benefitting from that service. There can be various usage with respect to the different buyer groups that would require the production for different uses like the following: The kids of high schools might have the requirement of saving funds or building the credit and the college student might have the requirement of having the conveniences of ATM and other cards towards receiving the money from the family and the financial planning for the future and daily expenditures. The families involved in the relocation to different circumstances might need a new bank due to the nearness of a branch, supplementary ATMs and added local services, which the past bank had been lacking towards the customer (Lewis 2015). Thus, on the basis of the above, segmentationis the process of grouping the customers that is based on the need based on the demographics and the firmographics. Targetingis the procedure to market to a specific market segment in the industry Positioningis the expansion of value suggestion for a specific market segment in the industry (Marques et al. 2012) References Alvesson, M., 2012.Understanding organizational culture. Sage. Aquino, D., 2016. When Music Changes Lives.ReVista (Cambridge),15(2), p.32. Ball, P., 2012. Computer science: Algorithmic rapture.Nature,488(7412), pp.458-458. Barrick, M.R., Mount, M.K. and Li, N., 2013. The theory of purposeful work behavior: The role of personality, higher-order goals, and job characteristics.Academy of Management Review,38(1), pp.132-153. Connolly, C., 2015. Remembering Peter Sculthorpe (1929-2014).Miranda. Revue pluridisciplinaire du monde anglophone/Multidisciplinary peer-reviewed journal on the English-speaking world, (11). 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